August 30, 2022
Content engagement is a broad term referring to actions users take when interacting with your content. It’s a way for you to know your content was relevant to your visitors in one way or another.
If you wish to create engaging website content, you must go beyond simply meeting the algorithm’s requirements.
If your content piques their interest, helps them solve a problem or leaves a general positive impression, users are likely to “engage” with it, whether by sharing the article, leaving a comment or liking the post. The best part is that users who enjoy interacting with your content tend to stick around for more until they’re ready to turn into customers.
This is why improving content engagement through engaging content is crucial to achieving content marketing success.